In a world where digital influence shapes industries, Influencia, organized by the Rotaract Club of University of Kelaniya, emerged as a transformative platform for aspiring content creators, entrepreneurs, and social media enthusiasts. Held on March 3rd, 2025, at the Elphinstone Historical Theatre, the event provided unparalleled insights into personal branding, content creation, and the evolving digital landscape. Through expert-led sessions and interactive discussions, Influencia successfully bridged the gap between traditional and digital media, inspiring the next generation of storytellers and innovators.
A Dynamic Gathering of Industry Experts and Digital Enthusiasts
Bringing together a diverse audience of students, professionals, and social media influencers, Influencia created an engaging space for learning and collaboration. The event was graced by distinguished speakers, including:
- Mr. Dilupa Pathiran, CEO of Barista, delivered an insightful keynote speech on branding and business success in the digital age.
- Caroline Jurie and Chamanthi Bandara, who shared their expertise on building a strong and authentic personal brand.
- Dilan Senanayake, Sanuvi Mudannayake, and Anuradha Sigera, who conducted an immersive dubbing and media workshop showcasing the art of voice acting.
- Anderson Haran, a digital content specialist, led a masterclass on creating engaging online content.
- Popular social media influencers Kuchi n Buchi and Wageesha Salgado, participated in a dynamic panel discussion on social media influence and content monetization.
This star-studded lineup captivated the audience with valuable industry insights, practical strategies, and real-world experiences, equipping attendees with the skills to navigate the rapidly changing digital landscape.
More than just an educational event, Influencia catalysed professional growth and networking. Attendees engaged in interactive workshops, Q&A sessions, and live demonstrations, fostering a culture of innovation and knowledge-sharing. The event encouraged young individuals to explore new opportunities, collaborate with industry leaders, and enhance their personal and professional brand.
One of the most remarkable achievements of Influencia was its significant impact on the Rotaract Club of University of Kelaniya’s reach and influence. The event attracted a large number of new members, increased engagement on social media platforms, and strengthened the club’s position as a hub for youth empowerment and professional development. Through strategic public relations efforts and digital marketing, the event amplified the club’s visibility, making it a standout initiative in the university’s annual calendar.
The success of Influencia was a testament to the dedication and hard work of the organizing committee, led by the Project Co-Chairs, Tekshila Peramuna, Chamudi Dissanayake and Maleesha Dissanayake.
Additionally, Influencia would not have been possible without the generous support of its partners, including:
Photography Partner: Vevra
Networking Partner: AIESEC
Gift Partners: Cactus, Lola Studio
Leisure Partner: Pearl Bay
Official Snack Partner: CBL
Official Beverage Partner: Coca-Cola
Official Social Media Partner: Island Voice.lk
These collaborations played a vital role in enhancing the event experience and ensuring its success.
Influencia was more than just an event, it was a movement that empowered young individuals to embrace the digital era with confidence and creativity. By offering a platform for learning, networking, and professional growth, it has set a new standard for knowledge sharing and skill development in Sri Lanka’s digital space.
With the overwhelming success of Influencia, the Rotaract Club of University of Kelaniya continues to solidify its reputation as a leader in youth empowerment and digital transformation. The event has left a lasting impact, and its influence will undoubtedly continue to shape the future of content creation and digital branding in Sri Lanka.
Stay tuned for more groundbreaking initiatives as we continue to educate, inspire, and transform the next generation of digital leaders!
