In an era where attention is the new currency, the Public Relations Avenue of the Rotaract Club of University of Kelaniya took a bold leap into the digital landscape with a project that would not only expand their reach but also create a ripple of cultural, social, and emotional impact. Enter Rota BrainTease—the very first major initiative under PR Avenue, executed over an impressive 8-month journey that blended creativity, community service, culture, and cause-driven content.

Launched on 19th August 2024 and culminating on 29th April 2025, Rota BrainTease became more than just a PR campaign. It evolved into a movement of voices, visuals, and values, powered by a passionate team of 13 organizing committee members and led by visionaries in public relations.

The vision behind the Tease

In a world where attention spans are shrinking, Rota BrainTease sought to expand reach, amplify voices, and create content that resonates. The Public Relations Avenue set out with a clear mission: enhance visibility, build public engagement, and strengthen relationships within and beyond the club.

With a team of 13 energetic and talented organizing committee members, guided by PR directors and the assistant secretary, Rota BrainTease brought their mission to life—one reel, voice cut, and smile at a time.

Phase-by-Phase highlights

International Dog Day

• Celebrated on August 24, 2024

Kicking off the project on a high note, our team collaborated with Embark, the renowned animal welfare organization, at the Good Market, Colombo 07. We engaged in pet care awareness, volunteer work, and even met Mrs. Otara Gunewardene, founder of Embark, who generously shared her time and wisdom. Voice clips, reels, and TikToks captured the essence of the day—fun, purpose, and heart.

• Highlight: Otara shared our visit on her Instagram, skyrocketing our visibility!

World Teachers’ Day

• Celebrated on October 4, 2024

On this special day, our members gathered at the Cyber Ground to prepare personalized notes and flower bundles for university lecturers. The joy on their faces was captured and shared across platforms. We also asked students to share memories of their most memorable teachers— these clips added warmth, humor, and nostalgia to our content.

• Highlight: A trending TikTok using the “I got my girls” trend featuring our only male OC member stole hearts!

World Diabetes Day

• Campaign activities from November 2–11, 2024

We approached this health-focused day in two creative ways:

• November 2, 2024: A fundraising snack sale at Galle Face.
• November 7, 2024: OC members recreated the viral TikTok Cucumber Salad Challenge at the Arts Council, blending education with entertainment.
• November 11, 2024: We conducted an interview with Dr. Chinthaka Rathnayake, Chief Medical Officer of the university, addressing diabetes myths, lifestyle habits, and prevention.

• Highlight: A fun cucumber-cutting reel mimicking Kendall Jenner’s viral video got plenty of love online!

Interview with Entrepreneurs

• Conducted on December 7, 2024

Held at Dodger Street Pizza, we hosted an empowering interview with two young entrepreneurs:

• Ms. Upekshi Athauda – Founder of Hope Accessories
• Ms. Malithi Nirasha – Founder of Mal.thi Fashion

They shared stories of building personal brands through platforms like TikTok, Instagram, and YouTube, and offered advice on balancing authenticity and business.

• Highlight: A cozy, candid chat that felt like a coffee talk between friends—yet packed with entrepreneurial gold.

Thai Pongal Day

• Celebrated on January 14, 2025

In celebration of this Tamil harvest festival, we visited the Maurapati Sri Batrakali Amman Kovil. Dressed in traditional attire, our members immersed themselves in rituals like Pongal rice preparation, traditional performances, and worship. We captured cultural richness through photos, voice clips from devotees, and a reel jamming to the viral “La La La” track.

• Highlight: Our first cultural immersion post, which brought diversity and inclusivity into the spotlight.

Ramadan Visit

• Conducted on March 30, 2025

To honor Ramadan, we visited the iconic Jami-Ul-Alfar Mosque (Red Mosque). Guided by Imam Muhammadh Iqbal, we learned about the holy month, fasting traditions, and the mosque’s Indo-Saracenic architecture. Dressed modestly in abayas, we documented the experience in a two- part video series covering both spirituality and culture.

• Highlight: Stunning visuals of the Red Mosque, accompanied by educational voiceovers, drew widespread appreciation.

Career Kick Workshop

• Attended on April 29, 2025

We joined AIESEC University of Kelaniya for Career Kick, a webinar conducted by Mr. Dilum Caldera, who trained members on acing interviews, personal branding, and understanding employer expectations. It was timely and incredibly valuable for undergraduates stepping into the corporate world.

Someone’s Daughter Vol. 07 – United for Her

• Collaborated on April 26, 2025

We proudly partnered with Rotaract Club of University of Sri Jayewardenepura to raise awareness against gender-based violence. Through social media, we voiced support, broke silence, and stood in solidarity with women across Sri Lanka.

• Highlight: A strong visual campaign that stood out for its emotional depth and solidarity.

Taboo Talks with Rotaract APIIT

• Collaborated on April 26, 2025

This bold project tackled topics often brushed under the carpet—mental health, addiction, sexuality, and more. We encouraged members to submit questions anonymously, which were then answered by experts. It fostered open dialogue and trust.

• Highlight: The raw honesty and vulnerability of this initiative made it one of the most meaningful collaborations.

PR that pushed boundaries

Rota BrainTease didn’t just rely on content—it lived on engagement. The team:

• Designed a catchy logo with hidden YouTube and TikTok icons.
• Created PR flyers, sticker sets, and interactive polls.
• Jumped on viral trends with their own twist—like the Kendall Jenner cucumber-cutting challenge!
• Uploaded over a dozen reels, TikToks, and behind-the-scenes videos across platforms.
• Used voice cuts, interviews, challenges, and real-time reactions to connect emotionally.

Real impact, real growth

Short-Term Wins:

• Social media engagement soared across TikTok, Instagram, and Facebook.
• Members gained experience in PR, video editing, interviewing, public speaking, and more.
• Awareness was raised on pet care, health, culture, entrepreneurship, and gender rights.

Long-Term Legacy:

• Set a benchmark for future PR projects in the club.
• Created a confident, collaborative OC culture.
• Built enduring external relationships with NGOs, influencers, and other Rotaract clubs.

Lessons & the road ahead

Rota BrainTease wasn’t without its challenges—interview cancellations, funding delays, and tight deadlines tested the team. But these lessons became opportunities:

• Introducing backup plans for speaker sessions.
• Plan multilingual content to expand outreach.
• Launch future podcast series or monthly lives with experts.
• Deepen partnerships with media outlets, influencers, and university clubs.

A tribute to the team

Led by Co-Chairs Rtr. Geyathi Abeynayaka and Rtr. Sineth I. Bandara and brought to life by a dedicated OC under the mentorship of Rtr. Amali Nilaksha and Rtr. Chamangi Weerasinghe, this project was not just about “doing PR.” It was about living it, feeling it, and creating something that mattered.

From late-night Zoom meetings to unforgettable field visits and trending TikTok challenges, Rota BrainTease became a collective memory stitched together by passion, purpose, and people.

At its core, Rota BrainTease wasn’t just a project—it was a platform. A platform where young Rotaractors celebrated diversity, addressed taboos, promoted education, and built empathy through every post, every video, and every initiative.

And now, with a legacy firmly in place, the path is clear for the next wave of PR storytellers to carry forward the flame of creativity, community, and connection.

Because when stories are told right, they don’t just inform—they inspire.