The “AyuboSalam” Project

“Peace is not absence of conflict, it is the ability to handle conflict by peaceful means. “- Ronald Reagan

The calamity of terrorism was witnessed by the Easter Sunday attacks that demised hundreds of valuable lives of innocent people. The foray brought adverse effects to the economy since the tourism industry was massively affected by the threat.
As a measure to help with the downtrodden tourism industry, the International Services Avenue of Rotaract club of University of Kelaniya collaborated with the Rotaract Club of Alexandria East Champions as a bridge to strengthen the ties of hope that Sri Lanka is a safe place to visit.

The project was named “AyuboSalam” and was directed under the guidance of the directors of the International Services Avenue, Rtr. Parami Jagoda and Rtr. Ayoma Suraweera. The project officially started and was concluded during the month of  July.

The project initiated with each club sharing videos and photographs of places that were considered as the wonders of Sri Lanka and Alexandria. The video, “Visit Sri Lanka” was featured by our fellow Rotaractors who carried hashtags which highlighted that Sri Lanka is strong and safe to visit. The photographs of Sri Lanka were moderately featured on the video that was made by the Rotaract club of Alexandria East Champions. The project successfully concluded with the campaign of flyer series which exhibited the four places with a significant value of Alexandria which are the Stanley Bridge, Fouad Street, San Stefano Grand Plaza and Qaitbay Citadel respectively.

The project was able to cater to the needs of both the countries since it exchanged the cultures and places of significance and picturesque value of both the countries. The initial goal of this project was to elevate our broken tourism industry due to the foray and to strengthen the foreign ties with the Rotaract club of Alexandria East Champions.

Co-Editor Rtr Ravindy Siriwardane

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